Tara Wall is an award-winning journalist, creative media strategist and media educator whose been crafting cultural narratives for more than 20 years. Her storytelling style centers around people and issues that change the fabric of who we are as a nation. A respected public voice and trusted media, culture and public policy expert, Wall’s film and television credits include writing, directing, producing and performing as on-air talent.
Founder and executive creative lead of a multimedia production agency, Wall spearheads the production and distribution of a wide range of narrative projects for public and private clients. One of her most recent projects includes directing the October 2020 feature film ‘Souled Out’ now streaming on Amazon Prime Video.
Wall moderated the nationally televised 2016 presidential debate and community town hall for One America News Network; was an ESSENCE magazine contributor for the 2016 presidential election; created, executive produced and anchored MHz Networks weekly news program ‘ATTV This Week’; created, hosted and executive produced the ‘Africa In America’ documentary series; was senior strategist for media and engagement at the Republican National Committee, hosting a series of interviews with the Republican field of 2016 presidential candidates; and she directed and produced the RNC’s 2015-2016 #CommittedToCommunity multimedia campaign.
In 2012, Wall served as a senior media adviser to the 2012 Romney-Ryan presidential campaign. and was named among “Washington’s Most Powerful Women” for her political and presidential media strategy work.
SVP of Communications from 2009-2011, Wall instituted and led the multimedia communications department at Fortune 500 healthcare company Amerigroup, earning consecutive first and second place PR News Awards for branding and use of video in media campaigns. In addition to managing a media relations, digital and marketing portfolio, Wall designed the build for the company’s first state-of-the-art television and editing studios, commissioned and produced over 100 video projects and led its C-suite executive conferences, creative team projects, and overall messaging strategy.
Prior to that Wall worked for CNN and CNN.com as an on-air political contributor, analyst, and host during the 2008 Presidential Election cycle, as part of its Peabody-winning ‘Best Political Team on Television.’ She was also deputy editorial page editor, columnist and news anchor for The Washington Times from 2008-2009, where she conducted the final exclusive one-on-one Oval Office interview with President George W. Bush. She broke news with an above-the-fold front page story of Mr. Bush’s response to incoming President Barack Obama’s announced closure of the Guantanamo Bay terrorist detention facility. Wall anchored television news updates for local Times affiliates, wrote a weekly column and produced the “Tara’s Two Cents” video commentary blog and podcast.
From 2007-2008 Wall served as communications director and spokesperson at the Office of the Federal Coordinator for Gulf Coast Rebuilding at the Department of Homeland Security (DHS). Wall was primary spokesperson responsible for the development of outreach and communications strategy, messaging, and press dissemination related to federal efforts to rebuild the Gulf Coast region. Prior to that, Wall was appointed by President George W. Bush as director of the Office of Public Affairs (OPA) at the Administration for Children and Families (ACF), within the U.S. Department of Health and Human Services (HHS) in February of 2007. At ACF, Wall served as an advisor to the Assistant Secretary, an agency spokesperson, managed department and public affairs staff in the development of messaging and media relations.
Tara took her political reporting chops to Washington, DC in 2004 to serve in a senior political position at the Republican National Committee, having spent more than a decade as a television anchor and reporter at local ABC, NBC and CBS affiliates in St. Louis, MO; Western, SE Michigan, and Metro Detroit.
From 2001-2004, Wall was a reporter, anchor and Director of Public Affairs at CBS Detroit where she created, executive produced and hosted the talk show “Street Beat” which followed “Face The Nation” with Bob Schieffer. As part of the weekly, half-hour urban and political affairs program, Wall interviewed national and state lawmakers, political operatives, journalists, community and business leaders. She covered the 2004 Democratic Presidential debate at Detroit’s FOX Theater, interviewing all the major candidates and broke the exclusive “Mayor’s Memo” story involving Detroit Mayor Kwame Kilpatrick in 2002. “Tara’s Two Cents” was an original show feature, where Wall offered biting conservative commentary on pertinent show topics.
In addition to her role as a CNN political contributor appearing on Wolf Blitzer’s Situation Room, Anderson Cooper 360 and Larry King Live, Wall has appeared as an independent, libertarian-conservative leaning strategist and media expert on several national news outlets including FOX News, MSNBC, C-Span, PBS, ABC News, American Urban Radio Networks (AURN), NPR, BET and TV One. Wall has written for, and/or been quoted and profiled in the Washington Post, The New York Times, Washington Times, USA Today, CNN.com. Black Enterprise, Ebony, Essence, Townhall.com, The Daily Caller and other publications.
Wall has received two National Association of Black Journalists (NABJ) awards for her documentaries on race relations in America.
Wall holds a Virginia teaching license from Shenandoah University with endorsements in Television & Media Production, Business & Information Technology and Marketing; and a Bachelor of Science degree from Eastern Michigan University with a major in Telecommunications & Film and a minor in Law & Government.
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