Scouting for ‘Truth’ in an ad campaign

Truth is the “longest running and most successful national tobacco prevention campaign for youth and young adults.” It recently enlisted Princess Tara Productions as location scouts for its “stop profiling” campaign shoot in Washington, DC.


There’s a reason political dramas are all the rage these days. It all comes down to location, location, location and casting with an eye for detail. You need a team with the “nose” and professional acumen to select the right spot for each shot, as well as selecting top talent plucked right from the Washington…