We had less than 30 days to pull together what would be the largest ever (outdoor) event for Celebration Church in Georgetown, Texas. An anticipated 20,000 church-goers in attendance with NFL quarterback Tim Tebow as special guest, our team had the enviable and intense task of creating a memorable “Easter On The Hill” service for Pastor Joe Champion.
With the help of church staff, contractors, more than 2,000 volunteers and plenty of logistics, our role included managing Mr. Tebow, overseeing development of graphics and print collateral, ensuring media and communications planning went off without a hitch, capturing the essence of the pastor’s vision on film and telling a story parishioners and the public would not forget. Mission accomplished.
Among the more than 1,100 articles and/or news stories highlighting the event:
- This ESPN article summed up Easter On The Hill, pretty well;
- The Austin-American Statesman ran this front page story;
- Gold star: The AP got the right phonetic spelling;
- The Austin FOX affiliate channel 7, the local NBC and ABC affiliates all ran profile pieces of the church and Pastor Joe Champion;
- And every major cable and network news outlet, ABC, CBS, NBC, CNN, FOX and MSNBC reported on the April 8, 2012 service.
It was a double (make that triple)-duty project to be sure, not only as a communications strategist but as director and producer of this behind-the-scenes documentary with Tebow and Pastor Joe. We were the only camera crew to capture this footage of the historic service.