RNC takes on black journalists

The changing face of electoral politics not only has the campaigns on each side of the aisle faced with the stark reality that they must do more to appeal to every voter but also raises the bar for journalists focused on racial inclusion. Black media, rarely covering Republican candidates, offered an olive branch to Republican National Committee … Read more RNC takes on black journalists

Theme-based campaigns

In the month set aside to remember and reflect on the sacrifices and contributions black Americans have made, brands from corporate entities to service-oriented non-profits, create informative and artful campaigns in tribute. Not┬álost in the mix – those in the business of winning over voters. For a second year, the Republican National Committee hosted a … Read more Theme-based campaigns

‘Reel’ reputation management

The lens doesn’t lie. What that means for your reputation, is in your hands. You are the filter and in control of the image you project. Question is, is it consistent with how you want your customers, followers or investors to view you? Nowadays that scene plays out online. According to 95 percent of Pew … Read more ‘Reel’ reputation management

Celebrity cause marketing

CLIENT CASE STUDY: At the December 3, 2011 Cotto vs. Margarito match in New York’s Madison Square Garden, our┬ácameras captured client and boxing champion Evander Holyfield as he mingled with press, promoters and fans (we’ve shared a few stills below.) Sports figures, singers, musicians, even politicians are in the business of entertaining. They recognize the … Read more Celebrity cause marketing