Whether it’s an in-house interview segment, corporate profile piece or personal testimonials – how you capture the interview subject is just as important as what you’re capturing to convey your message. PTP’s Tara Wall has these top five tips for conducting top-notch interviews.
Now that web videos have become the mainstay for most brands, messaging and campaigns, creating one is not as simple as it appears. There are a few ground rules to cover if your goal is success. These are my top five for creating simple, topic-specific web videos.
As it goes each new year usually means ushering in a new set of phrases and buzz words to watch. Every industry has its own unique set. The key is not just knowing the terms but what they mean and how they apply to your specific business goals. That goes for those who communicate using … Read more Top 5 Tips For Video Marketing
With each political season, candidates instinctively turn to the tube or online to get their message to the broadest targeted audience. The advent of social media and a 24-hour news cycle now makes it quicker and cheaper than ever. But staying on message is usually easier said than done. PTP’s Tara Wall has these top … Read more Top 5 Tips For Political Operatives
PR flak, corporate marketer or web startup – you have a video camera and need to capture something quick or relatively simple with little or no budget. Oh, and it needs to look like a Ken Burns production or darn near close. No problem. Whether you’re putting together a PowerPoint presentation, profile piece or new … Read more Top 5 Tips For Camera Shoots
In the quest to have your voice heard in the crowd of talking heads or get your brand beyond the boredom of a run of the mill new release turning to video is a great option. But getting the most out of your video message means understanding the proper packaging and what’s optimal for your … Read more Top 5 Tips for Video Messaging