Media Literacy

Starbucks pokes the bear

Starbucks pokes the bear

It’s either an ingenious marketing idea or an epic branding disaster. No matter what side of the Starbucks firestorm you fall on it seems a lot of folks missed the point when the company known for its neighborhood coffee, launched an innocent enough initiative to […]

Social ad wars heat up

Social ad wars heat up

Social issues that political campaigns usually won’t touch but everyone is supposedly talking about is driving another media narrative and heating up the ad wars. Media expert Tara Wall was among the panelists weighing in on CNN’s State of The Union.

A matter of race and media culture

A matter of race and media culture

Tara Wall discusses the role of a responsible media and pitfalls of cultural passivity in the aftermath of the Ferguson, Missouri shooting with CNN State of the Union host Candy Crowley, panelists LZ Granderson and actor Jesse Williams.  

Media coverage in times of tragedy

Media coverage in times of tragedy

In times of tragedy, time is of the essence. This is the case for first responders as well as public information providers (spokespeople and the press). The spokesperson’s role is to gather as much information as it becomes available to provide the most accurate assessment […]