Starbucks pokes the bear

It’s either an ingenious marketing idea or an epic branding disaster. No matter what side of the Starbucks firestorm you fall on it seems a lot of folks missed the point when the company known for its neighborhood coffee, launched an innocent enough initiative to get people talking about race. Instead of taking it at…

Media coverage in times of tragedy

In times of tragedy, time is of the essence. This is the case for first responders as well as public information providers (spokespeople and the press). The spokesperson’s role is to gather as much information as it becomes available to provide the most accurate assessment in a timely manner. Duty bound to the agency (or…